Briefing

At the start of the project we'll need to get to know your company and services, and what you're looking to achieve with your advertising. You can brief us online or via email (we'll send you a briefing document) but we'll also need to speak to you before we begin. This ensures we have a good understanding of your requirements.

We'll also need to collect the material that will be used as content. This usually includes any text, images and your logo. We'd prefer to receive this electronically (especially the text) and you'll be able to email this directly, or post on a CD if necessary.

We offer basic assistance with text as part of our service, but if you require a more complete copywriting service please contact us.

If you don't yet have a logo, we can also offer this service. Please click here for further details.

We include professional stock imagery within our fees, which we source from a range of libraries that we have chosen. This gives us access to millions of images and we can almost always find something suitable for any requirements. You're also welcome to supply your own images if you prefer.

It's not a problem if you don't have all of the details from the start. Changes to text and imagery can be made throughout the project, however it is helpful to have as much as possible when we begin.

First Drafts

At this point we'll agree a layout style to suit the content. Once you're happy with this, we'll get started on the first drafts. This will involve any further research we feel necessary and the preparation of the first design concepts.

This will usually take five working days or less to complete. Although we believe that our clients don't pay us for rushed work, we won't keep you waiting any longer than necessary.

These, along with all further drafts, will be sent to you in Adobe PDF format by email.

Feedback

Once you've received the initial drafts, we need to know what you think. You're welcome to take as long as you need to consider them.

We ask that your feedback be as specific as possible to help us understand what it was about each concept that did or did not appeal to you.

When you're ready, you can return your feedback to us by email, or if you prefer you can call and discuss your thoughts with the designers working on your project.

Redrafts & Revisions

Once we receive your feedback our designers will continue work on the project, making changes as requested or creating new designs with your comments in mind. Whether the initial drafts are close but require further development, are not what you were looking for or if you'd just like to try something different, our designers will listen to your feedback and present further options.

These subsequent drafts are then sent as before for your further consideration. Most sets of revisions take less than two days to prepare.

This process of drafting and feedback then repeats as necessary, with your comments from each set of drafts used to develop the next. At each stage the drafts will inevitably draw closer to your requirements, until you approve the final versions.

Typically the entire process takes less than two weeks from start to finish, however this is only an average – we impose no maximum timescale with any of our services. It may also be possible to speed up the process to meet an urgent deadline, although this may incur additional fees which would be agreed prior to commencing work.

Finalising

Once you have approved your final design, the artwork is prepared in three sets and sent via email for immediate use.

These sets include:

We also supply technical information such as fonts and colour references used in the designs.

With the project concluded, you are ready to begin distributing the artwork to suppliers as required. We can arrange print quotations if necessary – please ask for details.